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It’s easier than ever before to set up an e-commerce store today, thanks to the availability of a vast range of website builders and themes. However, when creating an online store, there are usability elements that you need to keep in mind apart from security. Here’s a rundown of some of them:

    The themes for e-commerce website you shortlist should have faster loading time

With competition in the online marketplace stiffer than ever, don’t expect customers to come to your store and return if your pages load slowly. And because e-commerce websites are image-centric, you’ll have to choose a robust, responsive template and powerful web hosting company. So make sure you follow the required guidelines to prevent instances of slow-loading pages. For example, utilize JPEG format for larger images and PNG format for other images. Also, use common image folders and incorporate CSS and JS inline in your HTML code.

  Ensure the themes for e-commerce website have superior search functionality

The modern-day customers are increasingly pressed for time. Therefore, they will want to shop in an e-commerce store that allows them to find products in a matter of seconds. The theme you choose must have a superior search box that lets customers enter a products name, and it’s availed to them in seconds. They should also be able to narrow down their searches according to date, price, color, size and more. Look to offer thumbnail images on search pages. Multiple images of search pages tend to motivate customers to buy.

  Ensure your website themes have easy checkout processes

Customers don’t like to wait for their items to be processed. So make sure the checkout process is smooth and takes the least time. Most templates offer a one-page checkout or a step-by-step checkout process. Desist from long checkout out forms, as they usually lead to shopping cart abandonment. Only include necessary fields, such as name, billing info, and payment method. Most customers are also skeptical of buying items online, so guarantee the security of their private details.

  Make a point to taste your website themes before and during operations

To ensure you have a robust and efficiently running e-commerce website, testing for various pages is critical. Examples of tests to implement on your e-commerce store include A/B testing and Multivariate Testing. Tools such as Crazyegg, Sitespect, and Userfly will help you gather data, analyze it and implement the best design that will optimize customer experience and grow your sales.

Your sites usability can determine your e-commerce website’s success or failure. Make sure you implement the usability elements discussed above to prevent the possibilities of your e-commerce website becoming a failure statistic.

2017-11-29T19:32:27+00:00

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