First-time e-commerce merchants usually lack the budget to build out a custom design e-commerce store, yet they want to have it look original. With the proliferation of free e-commerce templates today, it’s quite easy to find one that aligns with your needs and brand message. However, when we talk about designing a unique visual experience for visitors and customers, customization is the word that pops to mind. Ranging from page headings, color schemes, and checkout buttons, we’ll explore ways to make a free e-commerce template to look original and attract tons of sales:
1. Design and upload your logo to your e-commerce templates
The first thing you should do to customize your free e-commerce templates is to design an eye-catching logo. You can use logo design software such as Adobe Illustrator, Logo Maker or Laughingbird to do that. After creating and uploading the logo to your template, take a screenshot of your storefront and load it in photoshop. Tweak and finesse the logo to get the best fit and look in your header.
2. Customize the colors on the e-commerce templates
Ecommerce templates come in a vast array of colors, while you may get one that delights you, it may not compliment your logo. Look at your logo design and try out different colors to see which ones compliment it. Photoshop is a great tool to help you in that direction. Just ensure that you don’t overwhelm your e-commerce template with many colors. Always remember that less is more.
3. Make a point to customize your e-commerce template’s homepage
Your homepage is the first place visitors land when visiting your e-commerce store. So you want to make it as appealing and as magnetic as possible. Before you customize the homepage, reflect on your brand’s goals, the best selling products, and the message you want to pass across to your prospects and customers. Also, think about the content and ensure you don’t overly customize the homepage. The less is more concept should apply here. The content must be magnetic. It should attract customers to your pages and motivate them to slide deeper into your content.
4. Customize other areas of your e-commerce templates
Also, think about all other areas of your e-commerce template like page headings, button, and checkout pages, and category designs and customize them.
5. Customize the ‘’Thank You Page’’ on your e-commerce templates
This is the last page that your customers will see after they check out their items. You should take advantage of this page to promote your e-commerce store. Consider introducing social share buttons to allow customers to share your site on social media. Also, include content that will make your customers want to come back to buy from your store and ways they can communicate with you.